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News-Of.com Privacy Policy
We know that you
care how your information is used, and we appreciate your trust
that we will use it carefully and sensibly. This notice
describes our privacy policy. By visiting us, you are
accepting the privacy policy described below.
1. What
Personal Information Do We Collect?
- Information You Provide. We
receive and store information you enter. For example, when
you search for or buy a product or service, or when you
supply information such as your address, phone number or
credit card. You can choose not to provide certain
information, but then you might not be able to take
advantage of some of our features. We use the information
that you provide for such purposes as responding to your
requests, customizing future shopping for you, improving our
website, and communicating with you. In addition, if you
choose, we may share your information with other companies
who provide goods or services that you are interested in.
Please see the “opt-in/opt-out” selection in Section 4 of
this policy.
- Cookies. Like many websites, we
use "cookies". Cookies are small programs that we transfer
to your hard drive that allow us to recognize you and to
provide you with a customized shopping experience. If you
do not want us to use cookies, you can easily disable them
by going to the toolbar of your web browser, and clicking on
the “help” button. Follow the instructions that will
prevent the browser from accepting cookies, or set the
browser to inform you when you receive a new cookie. In
addition, you may visit this and other websites anonymously
through the use of utilities provided by other private
companies.
- Other Information: Every
computer has an IP (Internet Protocol) address. IP
addresses of computers used to visit this site are noted.
In addition, we automatically collect other information such
as email addresses, browser types, operating systems, and
the URL addresses of sites clicked to and from this site.
- Information from Other Sources.
We might receive information about you from other sources
and add it to our account information. This may include
updated delivery and address information from our shippers
or other sources so that we can correct our records and
deliver your next purchase or communication more easily.
2. How Do We Use
Your Information?
- Customized Shopping. We use
your information to better serve you by providing a
customized shopping experience. As noted above, you may
“opt-out” of this customization, or even visit and shop
anonymously.
- Agents. We employ other
companies and individuals to perform functions on our
behalf. Examples include delivering packages, sending postal
mail and e-mail, and processing credit card payments. They
have access to personal information needed to perform their
functions, but may not use it for other purposes.
- Special Offers. We may send
you special offers from time to time, unless you choose to
“opt-out” of receiving such offers. In addition, we may
also send you special offers from other companies. Again,
you may “opt-out”. If we send you offers from other
businesses, we do not share your personal information with
them. The offers come directly through us. Please see the
“opt-in/opt-out” selection at the end of this policy.
- Business Transfers. As we
continue to develop our business, we might sell or buy
stores or assets. In such transactions, customer information
generally is one of the transferred business assets. Also,
in the unlikely event that we are acquired, customer
information will be one of the transferred assets.
- Law Enforcement. If we
receive a lawful court order to release account or other
personal information then we will comply with the law. We
will also release information when necessary to protect the
life, safety or property of others. This includes exchanging
information with other companies and organizations for fraud
protection and credit risk reduction.
3. How Do We
Protect the Security of Your Information?
- We work to protect the security of
your information during transmission by using Secure Sockets
Layer (SSL) software, which encrypts information you input.
- We use encryption to protect your
information contained in our customer list.
- We use a firewall to protect against
unlawful intrusion.
- We limit access to your information on
a “need to know” basis.
- We reveal only the last five digits of
your credit card numbers when confirming an order. Of
course, we transmit the entire credit card number to the
appropriate credit card company during order processing.
- It is important for you to protect
against unauthorized access to your password and to your
computer. Be sure to sign off when finished using a shared
computer.
- No system can guarantee absolute
security, just as the finest lock can not guarantee physical
security. However, we take every reasonable precaution to
assure that your data is secure.
4. Your Choice: Opt-in or Opt-out.
It is
your choice whether to receive emails or special offers from us
or others. The following section provides you with this
choice. Please note the default settings.
·
Please send me email or other mail informing me of
special offers of your products or services.
·
Please do not send me email or other mail
informing me of special offers of your products or services.
·
Please send me email or other mail informing me of
special offers of related products or services from other
companies.
·
Please do not send me email or other mail
informing me of special offers of related products or services
from other companies.
5. Children
We do not sell
products or services to children. If you are under 18, you may
use this site only with involvement of a parent or guardian.
6. Other Websites
Various Web sites may
be linked to from this site. If you link to another site, your
privacy depends on the policy of that site. We strongly urge
you to check their privacy policy. Not all sites guarantee that
they will not share your personally identifiable information
with others. You may also wish to consult privacy guidelines
such as those recommended by the Online Privacy Alliance (www.privacyalliance.org).
7. Contact Us
If you would like to
learn more about our privacy policy, or to access your
personally identifiable information contained on our website,
you may contact us at ________. You will be required to provide
identifier information to assure that this information is not
released to others. We reserve the right to modify this policy
in the future. If we do so, notice will be posted on our home
page.
*********************************
NOTES
Section 1.
Different sites
will collect different information. For example, if you do not
collect credit card information, do not include this. YOUR site
must be customized for the data that you collect. Same with
cookies. If you do not use them, simply state that.
Section 2.
It is highly
recommended that you not sell your customer lists or other
personally identifiable information to others, e.g. marketing
firms or other companies. It is far better to rent out a one
time use of selected customers, where YOU send out the email
offers of another company. That way the information never
leaves your premises and is always under your control. If
however you plan to sell or rent the p.i. information of your
customers, you should inform them of this possibility and give
them an opportunity to opt-out of that action.
Section 3.
You must provide
the security you promise. Different levels of security are
appropriate for different types of businesses. You should
certainly have a firewall and limited access protection, at a
minimum. Encryption of the customer list is highly recommended,
and is getting easier.
Section 4.
The
opt-in/opt-out section is very important. The bullets represent
clickable choices, that is, circles that can be dotted. You
will want to set the default settings on the choices #1 and #3,
that allow you to send special offers from your own site and
also from related companies.
Section 5.
There are special
laws protecting the privacy of children, including the federal
Childrens’ Online Privacy Protection Act (COPPA). It is safest
not to sell to or collect information from children. If your
site is specifically directed at children, then you should seek
specific legal advice on how to comply with these laws.
Section 6.
Privacy
guidelines require that visitors be able to access their
information.
MOST IMPORTANT:
DO NOT MAKE YOUR PRIVACY POLICY STRONGER THAN NECESSARY, AND BE
SURE TO FOLLOW IT. TAILOR THE POLICY TO YOUR SITE. SEEK THE
ADVISE OF LEGAL COUNSEL THAT IS EXPERIENCED IN E-COMMERCE
ISSUES. REMEMBER: IT IS FAR BETTER TO HAVE NO PRIVACY POLICY
THAN ONE WHICH IS VIOLATED.